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LIVE NATION - MADONNA

MDNA TOUR



Director+ Art Director of “Opening sequence”, "Girl gone wild", “Revolver” and "I don't give a".

Revolver takes place in the "Transgression" segment of the show. The video features a model in a monochromatic world of glamourized guns. The press reffered to it as "gun porn".

Rol: Content Director + Art director.
Prod: Moment Factory










The opening sequence, "Girl gone wild", features an architectural environment resembling a church. While the audience listens to gregorian chants, a huge censer pendulates in front of the churches gate. The ceremony is finished, and Madonna makes her entrance inside a suspended confessional. She brakes it, making the architecture explode and revealing the interior of the church.



For “I don’t give a” we’re back at the front of the church, with a light and colour change to bring a threatening aura.





In Rebel Heart Tour I did the art direction for the 1st interlude, which featured an interactive floor/backdrop that reacts to a dancer live performance.