I’m a multidisciplinary director and visual artist from Argentina with over 20 years of experience across film, advertising, live entertainment, and immersive environments.
My career began in film studies and evolved through art direction for advertising.
A pivotal step in my path was being selected as an artist-in-residence at Fabrica, Benetton’s renowned research center in Italy, where I explored cross-disciplinary work for two years.
I then continued working as a freelance director and art director for global agencies including Saatchi & Saatchi, Wieden+Kennedy, and Ogilvy, collaborating on projects across multiple markets.
In Montreal, I joined Moment Factory, where I spent over eight years evolving from Video and Art Director to Content and Multimedia Director. During that time, I directed large-scale productions for artists such as Madonna, Nine Inch Nails, Justin Timberlake, Jay-Z, Skrillex, Phish, Swedish House Mafia, Jain, and prominent Asian pop stars. I also directed multimedia projects for a variety of clients such as Disney theme parks, Cirque du Soleil, Sony, 20th Century Fox, Royal Caribbean, and contemporary art museums.
I’m known for thinking outside the box and for handling high-complexity projects where narrative, systems, and spectacle intersect. I’m often brought in to elevate concepts, resolve creative challenges, and raise the overall quality bar of productions, pushing projects beyond their initial brief with clarity and originality.
Today, I work independently, developing creative content, immersive environments, and visual narratives for clients and collaborators around the world.
While my core expertise lies in multimedia and creative direction, I continue to explore sculpture, experimental video, and installation art as part of my personal practice. I believe that maintaining this creative diversity keeps me sharp, inspired, and better equipped to bring fresh ideas and originality to every project I lead.
Get in touch:
higabo@gmail.com
︎
My career began in film studies and evolved through art direction for advertising.
A pivotal step in my path was being selected as an artist-in-residence at Fabrica, Benetton’s renowned research center in Italy, where I explored cross-disciplinary work for two years.
I then continued working as a freelance director and art director for global agencies including Saatchi & Saatchi, Wieden+Kennedy, and Ogilvy, collaborating on projects across multiple markets.
In Montreal, I joined Moment Factory, where I spent over eight years evolving from Video and Art Director to Content and Multimedia Director. During that time, I directed large-scale productions for artists such as Madonna, Nine Inch Nails, Justin Timberlake, Jay-Z, Skrillex, Phish, Swedish House Mafia, Jain, and prominent Asian pop stars. I also directed multimedia projects for a variety of clients such as Disney theme parks, Cirque du Soleil, Sony, 20th Century Fox, Royal Caribbean, and contemporary art museums.
I’m known for thinking outside the box and for handling high-complexity projects where narrative, systems, and spectacle intersect. I’m often brought in to elevate concepts, resolve creative challenges, and raise the overall quality bar of productions, pushing projects beyond their initial brief with clarity and originality.
Today, I work independently, developing creative content, immersive environments, and visual narratives for clients and collaborators around the world.
While my core expertise lies in multimedia and creative direction, I continue to explore sculpture, experimental video, and installation art as part of my personal practice. I believe that maintaining this creative diversity keeps me sharp, inspired, and better equipped to bring fresh ideas and originality to every project I lead.
Get in touch:
higabo@gmail.com
︎