I’m a multidisciplinary director and visual artist from Argentina with 20 years of experience across creative industries.
My career began in film studies and art direction for advertising. A pivotal step in my path was being selected as an artist-in-residence at Fabrica, Benetton’s renowned research center in Italy, where I deepened my passion for cross-disciplinary work.
I then worked as a freelance director and art director for global agencies, including Saatchi & Saatchi, Wieden+Kennedy, and Ogilvy, collaborating on projects across multiple markets.
In Montreal, I joined Moment Factory, where I spent over 8 years evolving from Video and Art Director to Content and Multimedia Director. During that time, I directed content and large-scale multimedia moments for artists such as Madonna, Nine Inch Nails, Phish, Justin Timberlake, Jay-Z, Skrillex, Swedish House Mafia, Jain, and prominent Asian pop stars. I also helped shape immersive experiences for clients including Royal Caribbean, Disney theme parks, Cirque du Soleil, Sony, and contemporary art museums—blending narrative, technology, and spectacle across formats and audiences.
Today, I work independently, developing creative content, immersive environments, and visual narratives for clients and collaborators around the world.
While my core expertise lies in multimedia and creative direction, I continue to explore sculpture, experimental video, and installation art as part of my personal practice. I believe that maintaining this creative diversity keeps me sharp, inspired, and better equipped to bring fresh ideas and originality to every project I lead.
Get in touch:
higabo@gmail.com
︎
My career began in film studies and art direction for advertising. A pivotal step in my path was being selected as an artist-in-residence at Fabrica, Benetton’s renowned research center in Italy, where I deepened my passion for cross-disciplinary work.
I then worked as a freelance director and art director for global agencies, including Saatchi & Saatchi, Wieden+Kennedy, and Ogilvy, collaborating on projects across multiple markets.
In Montreal, I joined Moment Factory, where I spent over 8 years evolving from Video and Art Director to Content and Multimedia Director. During that time, I directed content and large-scale multimedia moments for artists such as Madonna, Nine Inch Nails, Phish, Justin Timberlake, Jay-Z, Skrillex, Swedish House Mafia, Jain, and prominent Asian pop stars. I also helped shape immersive experiences for clients including Royal Caribbean, Disney theme parks, Cirque du Soleil, Sony, and contemporary art museums—blending narrative, technology, and spectacle across formats and audiences.
Today, I work independently, developing creative content, immersive environments, and visual narratives for clients and collaborators around the world.
While my core expertise lies in multimedia and creative direction, I continue to explore sculpture, experimental video, and installation art as part of my personal practice. I believe that maintaining this creative diversity keeps me sharp, inspired, and better equipped to bring fresh ideas and originality to every project I lead.
Get in touch:
higabo@gmail.com
︎